Marcos Coelho Lima
Portfolio

Marcos Coelho Lima

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Objective

 

• Play a direct role towards Digital Products and Solutions, to ensure deliveries that increase sales, costumer satisfaction and brand awareness, contributing to the company's ever-increasing success.

 

Honors and Awards
 

• Award winning in May/2013, the Global Awards 2013 - Market-centric Innovation, for the leadership and implementation of Online Relationship Portal Bayer AgroServices.

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Skills and Qualifications

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• Establish business goals and key results to meet customer needs with Adobe AEM Cloud.

• Solid experience building and leading agile, concise, and dedicated teams with hi-quality deliveries.

• Implemented and coordinated the Marketing department at Sharecare Brazil (strategies, processes, branding and communication materials).

• Usability tests (UX) and A/B tests. Digital strategy planning (SEM) and campaigns automatization.

• Defined Personas, Marketing and Automation Campaigns via RD Station.

• Data cleanup, automatic communication via SMS and E-mail.

• Implementing AI Chatbots, with integrated and transitional solutions (B2B and B2C), with a high percentage of engagement and retention / NPS satisfaction.

• Managing people, agencies, and suppliers. Maintains staff by recruiting, selecting, orienting, and training employees.

• Applies training and workshops in Germany, Chile, USA and several cities in Brazil.

• Verifies application results by conducting system audits of technologies implemented.

• Recommends and Delivery information technology strategies, policies, and procedures by evaluating organization outcomes.

• Preserves assets by implementing information security and control structures.

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Education
 

• Cyber Security Academy (banking)

Febraban - Brazilian Federation of Banks, Jul/2023 – Jul/2023

 

• Strategic Management of Digital Analytics

FGV – Fundação Getúlio Vargas, Aug/2017 – Dec/2017

 

• E-commerce and Digital Marketing Management

E-commerce School, Apr/2011 – Apr/2011

 

• Bachelor’s degree in Marketing

Anhembi-Morumbi University, Feb/2002 – Dec/2005

 

• High School with Information and Technology Abilities

Objetivo High School, Feb/1998 – Dec/2000

 

 

Language

• English / Advanced: Business English Advanced, LSI-School, Toronto/Canadá

• French / Basic: Particulier

• Portuguese / Native

 

Professional History

NETBIIS (may/2023 – actual)

Adobe AEM Project Manager

 

• Work closely with Adobe + NetBiis customers to achieve their business goals.

• Establish business goals and key results to meet customer needs with Adobe AEM Cloud.

• New configuration and migration from Adobe AEM. (Assets, CDN, experience snippets, dynamic media...)

• Create and communicate the delivery plan to business stakeholders.

• Prioritize the workflow within the development team.

• Sign the company requirements.

• Responsible for the overall delivery of the product roadmap.

• Lead multiple project delivery teams. I have worked with clients on successful engagements in corporate or business unit strategy, digital transformation, customer experience, and implementation of Adobe Marketing Cloud solutions.

• [Projets/Clients satisfaits: Confidential.]

• [Tools and Stacks related: Adobe AEM, Adobe Target, Adobe Analytics, Jira, Confluence, APIs.]

 

EVERIS - NTT DATA (feb/2020 – feb/2023)

Project Manager | Scrum Master | Team Leader of Digital Experience

 

• Identification of customer needs.

• Leadership of projects using agile methodology.

• People and Financial management. Pre-sales support.

• Construction of analysis and monitoring of the evolution and implementation of Digital Transformation projects.

• Development of digital products (UX, Front-end, Mobile, Chatbots, Portals, E-commerce, Virtual / Augmented Reality, etc.) with widely successful Agile techniques User Stories, ATDD, TDD, CI/CD and Automated Testing.

• Facilitation, situational awareness, conflict resolution, continual improvement, empowerment, and increasing transparency.

• Burndown techniques, Planning, Daily, Review and Retrospective formats, handling bugs, etc.

• [Projects / Clients served: Santander Bank, Unilever, Bradesco Bank Cielo and Livelo.]

• [Tools and Stacks related: Jira, Confluence, Azure, GCP, Jenkins, Java, Kotlin, Swift, dot.Net, APIs, InVision, Miro, Sketch, Trello, Notion, Slack, MS Luis, Watson, Dynatrace.]

 

ATENTO (dez/2018 – aug/2019)

Digital Transformation Lead

 

• Improvement of NPS, CX and UX.

• Coordination of a content and analytics team, composed of 21 professionals dedicated to creating knowledge bases, best usability practices and training of chatbots.

• Design and Implementation of Chatbots to Transform Human Operational Service into Virtual Assistants and Auto Transactions.

• Implementation of Blip, Virtual Interactions, HiPlatform and own Atento-Journey platforms, all connected to the best artificial intelligence engines: IBM Watson and Microsoft.LUIS.

• Monitoring of service indicators (KPIs): Semantic, retention, incoming, interactions and transferred.

• Development of conversations, personas, days and service flows.

• [Projects / Clients served: Unilever, Vivo, Oi Telecom, JCA, Fiat.]

• [Tools and Stacks related: Jira, Confluence, Azure, dot.Net, APIs, InVision, Trello, MS Luis, QNA.]

 

VIVA SALUTE (dec/2017 – sep/2018)

Product Owner

 

• Heatmap analysis with Hotjar.

• Defined Personas, Marketing and Automation Campaigns via RD Station.

• Team Lead of 4 analysts.

• Budget Planning and Control.

• Defined MVP / Pricing and Payment Gateways (Hotmart and Paypal).

• Digital strategy planning (SEM) and campaigns automatization with RD Station and MailChimp.

• [Tools and Stacks related: Google Cloud Platform, APIs, Sketch, Trello, Adobe/Corel Suite.]
   

DIGITAL HAYAT (jul/2015 – dec/2017)

Entrepreneur and Digital Marketing Consultant

 

• Websites development using Magento, WordPress, etc.

• Navigation and Usability Testing (UX) for web portals and mobile apps.

• Computers Maintenance and Configuration.

 

Sharecare Brazil (mar/2014 – jun/2015)

Product Owner and Marketing Specialist

 

• Implemented and coordinated the marketing area in Brazil (strategies, processes, branding and communication materials). Digital strategy planning (SEM) and campaigns automatization.

• Permanent monitoring of satisfaction and demographic profile of the participants, for retention actions.

• Implemented the Health Portal and Mobile App.

• Validation of business rules and calculations applied to the systems.

• Budget Planning and Control.

• Usability tests (UX) and A/B testing related to communication letters x Use of Portal.

• Coordinated internal integration systems with external service providers (data cleanup, automatic communication via SMS and E-mail).

• [Tools and Stacks related: Microsoft TFS, APIs, Sketch, Trello, Adobe/Corel Suite.]

 

Bayer CropScience GMBH (apr/2008 - oct/2013)

Product Owner I & II

 

• Coordinated and implemented several digital solutions and tools such as:

  • 1st CRM field solution via iPad (Mobile) in the Brazilian agribusiness,

  • Support for the Implementation of Online Sales Platform to Resellers.

  • Online Target Plan and Loyalty Tools, and others

• Increased visits in +378% for the Corporate Website and +343% for the Resellers Portal.

• Responsible for the implementation of the visual identity for the Web - LATAM.

• Presentations and training of new systems / features at annual Resellers Convention and regional branch offices (internal staff).

• Hiring and managing third party suppliers and interface to other business areas.

• [Tools and Stacks related: Servers On-premises, Java, Swift, dot.Net, APIs, InVision, Sketch, Trello, Oracle Siebel, Adobe/Corel Suite.]

Grupo Julio Simões Ltda. (apr/2007 - mar/2008)

Marketing and Communication Analyst

 

• Implemented the first intranet and 6 others Company websites.

• Responsible for internal and external communication, through magazines and internal tv.

• Implementing the first Group Branding Book and Developing all graphic materials such as advertisements, BusDoor and visual identity fleet, and production of corporate videos.

• Events and Trade shows organization and internal marketing actions.

Brasilprev Seguros e Previdência S.A. (jan/2004 - jan/2006)

Marketing Intern

 

Santiago & Cintra Imp. e Exp. Ltda. (sep/2002 - jan/2004)

Marketing Intern

 

GuiaDoHardware.Net (sep/1999 - jun/2002) – Similar to www.tomshardware.com

Webmaster

 

Courses / Specializations - International

 

• CSM PSM1 - Professional Scrum Master Certified (id: 521352) – Scrum.Org, Apr/2020

• Whole Mind Engagement – Sharecare USA, Nashville (Nov/2014)

• International Web Strategies / AdWords Workshop 2011 - Bayer CropScience AG HQ, Monheim/Germany (Oct/2011)

• International User Experience / Canvas Prototyping Workshop 2008 - Bayer CropScience AG HQ, Monheim/Germany (Oct/2008)

 

Courses / Specializations - National

 

• LGPD Certification – Trainning Education Services, Mar/2020

• Dashboards for Business Inteligence – CompuClass (May/2016)

• Project Management – Bayer InCompany (Apr/2013)

• Presentation Skills – Bayer InCompany (Nov/2012)

• E-commerce and Digital Marketing Management - Ecommerce School (Apr/2011)

• Google AdWords for Pharmaceutical Industry - Google HQ / SP (Sep/2008)

• Project Management: Agile, Jira, Microsoft Project, Microsoft Team Foundation (TFS).

• Application development: Domain in Corel Draw, Photoshop, InDesign, Dreamweaver, Adobe suite.

• E-mail/E-commerce Management: RD Station, MailChimp, Search Console, Google Analytics, Hotjar, CPanel, Hotmart, Vtex e WooCommerce.

• CRM Platform: Oracle Siebel e Salesforce CRM Management.

• Programming language: HTML, CSS, C#, dot.NET (IIS), PHP (Apache+MySQL), iOS, Android, Jenkins, Dynatrace, logDNA, Azure, AWS, GCP.

• Office applications: Word, Excel, Access, PowerPoint, Outlook, Lotus Notes and others.